14th Annual MARKETING WORLD 2013: A Frost & Sullivan Executive MindXchange

We have some fantastic updates for our MARKETING WORLD 2013 Keynote Speakers. In addition to Kathy Button-Bell, Chief Marketing Officer, Emerson, we have confirmed the following executives to present at MARKETING WORLD 2013: http://bit.ly/163W44m

* Jeff Hayzlett, Best-Selling Author, Global Business Celebrity & Sometime Cowboy, The Hayzlett Group. Jeff is the former Chief Marketing Officer of Kodak and will be delivering a keynote titled “Running the Gauntlet: What To Do When Business As Usual Isn’t Cutting it Anymore.”

Jeff is a marketing legend. Apart from his experience at Kodak and as a best-selling author, he has also appeared on Fox Business News, MSNBC’s Your Business and NBC’s Celebrity Apprentice with Donald Trump.

* Chris Hummel, Chief Marketing Officer, Siemens Enterprise Communications. Chris has more Twitter followers than Ashton Kutcher and will be delivering his keynote on “Competitive Dynamics: Analyzing and Acting on Customer and Industry Trends for Competitive Advantage.”

A Tufts undergraduate as well as a Fletcher graduate, Hummel said he spurned encouragement from Professor of Diplomacy Andrew Hess, who told him to become a U.S. Marine, and after graduation he moved to Kiev, Ukraine, where he made $500 a month helping Apple to get a distribution network up and running.

* Dan Edgar, Emerging Markets Innovation Leader, Dupont. Dan is an innovation expert and will deliver the keynote “Navigating the Nuances of Global Marketing.”

Dan Edgar has been with Dupont for over 30 years. He believes that understanding customers is key and after realizing that Dupont needed more insights in 2007, they began training their staff to do qualitative discovery interviews with their customers to identify needs. Dan is one of the minds behind Dupont’s New Product Blueprinting at the Front End.

Need more information? http://bit.ly/163W44m

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