Even the most successful social media strategy had to start somewhere. Organizations that have been monitoring the social media landscape often ask the same questions: Where do I start? Where do I go next? Does it matter?
Robert Worden, Senior Consultant, Information and Communication Technologies, Frost & Sullivan and Ed Burek, Social Media Solution and Product Marketing Manager, IBM answered these questions. The eBroadcast also presented a Social Media Analytics Framework to drive significant insights from social media that apply to your organization’s goals.
“In short, social is a phenomenon that has captured public attention and businesses are advancing their connections with customers to gain insight and drive corporate results,” said Robert Worden, Senior Consultant, Information and Communication Technologies, Frost & Sullivan.
Get The Executive Summary: http://frostftp.com/JE/Events/mar/ES_IBM.pdf